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Welcome to Optometry Simplified.

In this biweekly newsletter, I've curated the best resources to help you grow personally and professionally.

My mission is to find what's best for my patients and my practice.

Here's what I've found...

My Favorite Links

• What can we learn from Amazon's success? Be relentlessly obsessed about our customer, says the Why That Worked Podcast with Donald Miller. As optometrists, are we more relentless about perpetuating our systems or focused on learning and adapting to our patients' lives and systems?
• Need a refresher on all the options for multifocal contact lenses and a quick summary of each fitting guide? Leave it to Joseph Allen, OD aka Doctor Eye Health at Eyetube, for a Basic Guide to Fitting Multifocal Contact Lenses.
• I've decided to add in-office edging to my practice in 2025. I'd been wavering for a while but am now convinced it is the right decision thanks to this podcast from 20/20 Money with financial advisor Adam Cmejla and practice owners Jennifer Stewart, OD, and Sam Hornberger, OD. They discuss the trade-offs, economics, and patient impacts of adding in-house edging to the optometric practice.

Journal Articles I'm Applying to Practice

• I love it whenever someone else reviews and summarizes massive amounts of research articles. So it was great to find several newly published Preferred Practice Pattern Guidelines by the American Academy of Ophthalmology: Diabetic Retinopathy, Artery Occlusions, Vein Occlusions, Retinal Breaks and PVD, ARMD, ERM and VMT, and Macular Hole.
• Did you know that rural patients now outnumber rural ophthalmic surgeons? This study highlights a growing gap in access to care—and it’s a gap optometry is perfectly positioned to help fill. How are we preparing our practices to meet this need?

Deep Dive

I love thinking up big plans and discovering insightful new ideas. But I often struggle with execution.

Sound familiar?

If so, you will love this book recommendation: The 4 Disciplines of Execution (4DX) by Chris McChesney, Sean Covey, and Jim Huling.

This book has been super helpful for my team and me as we try to implement my big ideas successfully in our practice.
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It has helped us turn vision into reality.
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Here’s how it applies to running an optometry practice:
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​Discipline 1: Focus on the Wildly Important​
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Instead of trying to improve everything, focus on one game-changing goal.
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Maybe it’s increasing your myopia management patients or boosting medical billing efficiency.

Just choose one.
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​Discipline 2: Act on Lead Measures​
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Track controllable actions that drive results, like the number of dry eye screenings done daily (vs. just tracking revenue).

Or the number of times you talk to a parent about myopia management options.

Or the number of times you send an email campaign about orthokeratology in the next 90 days.

Lead measures are effort-based. Lag measures are outcome-based. Set and track your lead goals.
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​Discipline 3: Keep a Compelling Scoreboard​
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If your team can’t see progress, they won’t stay engaged.
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Whether it's a dashboard for optical sales or a tracking system for patient referrals, visibility drives momentum.

Put the scorecard up in the breakroom where everyone can see it. Assign each number on the scorecard to a different team member and have them own that number.
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​Discipline 4: Create a Cadence of Accountability​
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Weekly check-ins to review progress and make adjustments ensure that execution actually happens.
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Execution is where great practices separate from average ones.
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What’s your Wildly Important Goal this year?
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​Here is a link to the book's online resources to help your application at your practice.

What's New at Eyecode Education

This is a repeat in "What's New at Eyecode Education" because it's just that important for your practice!

Imagine getting everything to about compliance in ONE spot!

As an optometrist, you juggle compliance, coding, and clinical excellence—while trying to grow your business.

It’s a lot. That’s why Practice Performance Partners was created.

Three powerhouse organizations have come together to provide a one-stop solution for mastering compliance, optimizing coding, and getting the best clinical and business education.

Now, you can focus on what you do best—caring for patients—while knowing your practice is set up for success.

​Get more details here.​

Can you do me a favor? If you found any of these resources helpful, share this newsletter with one of our colleagues!

See you in 2 weeks!

--Kyle Klute, OD, FAAO

1515 S 152 Avenue Circle, Omaha, Nebraska 68144
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